Summary
I contracted with Rightpoint Chicago to redesigned the user experience for Century Communities, a prominent custom home builder in the U.S. Utilizing extensive customer research, I developed a detailed story map, site map, user flows, and wireframes, serving as the foundation for the redesign.
Work highlights:
1. Participated in strategy workshops to synthesize market research into user personas and user journeys.
2. Synthesized user research into story maps
3. Designed experience to be search-based, while integrating a progressive disclosure approach to results.
4. Created detailed prototype.
Outputs:
1. Personas & user journeys
2. Story map
3. Site map
4. User flows
5. Wireframes
