RegimenPro

Brand Identity and Responsive Ecommerce Site Design

Summary

I was contracted to design and deliver the brand identity, e-commerce platform, and product photography for RegimenPro, a subscription-based service that uses a detailed assessment survey to identify patients' skincare needs. The platform connects users with doctors who recommend personalized skincare regimens, which can be conveniently purchased directly through the site.

Process highlights:

1. Conducted stakeholder interviews to align with business goals and gather insights, shaping the design strategy for the brand launch.

2. Developed a comprehensive brand strategy, including logo design, color palette, typography, photography style, UI design, and illustration guidelines.

3. Designed user flows and a configurator to streamline patient onboarding and accurately assess skincare needs.

4. Photographed skincare products and performed retouching to ensure polished, professional presentation on the website.

Deliverables:

1. Design research

2. Brand identity

3. Responsive e-commerce website

4. Product photography

5. Trade show booth design

Identity Design

A simple and modern aesthetic

After meeting the client to better understand the brand’s mission, values, and target audience, I researched competitors and market trends to ensure a distinctive design.

Initial concepts focused on clarity, uniqueness, and alignment with brand messaging. I presented to stakeholders for feedback, then refined them further based on input.

The client is thrilled with the logo's clean and minimalist design which perfectly conveys professionalism and modernity—an ideal fit for a brand in the health sector.

The font choice is elegant and easy to read, striking a good balance between approachability and sophistication.

While the "r" is the more dominant form, the semicircle beneath its curve subtly represents the letter "p" without overwhelming the design. This helps provide a sense of completeness and balance, enhancing the logo's visual appeal as a ligature.

Experience design

Assessment survey

After consulting with stakeholders on the project and researching competitor experiences, a detailed site flow for the assessment survey was created. A small section is represented below.

Visual design and UI

The responsive website embodies the brand's identity through a cohesive visual design and user interface. By leveraging color, typography, and imagery, I crafted a design that reflects the personalized and professional essence of the brand and its healthcare-focused mission.

Tablet

Laptop / concerns

Laptop / home

regimenpro.com_(Laptop with HiDPI screen) (1).png

Laptop / product

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